Meet, Anastasiia, fashion content creator.
We're so glad you could take this interview and we're so excited to be able to learn all things YOU! Let's start from the beginning! When did you fall for fashion?
Honestly, I’ve been interested in fashion, styling and clothes for as long as I can remember. My favourite toys growing up were paper dolls, I always dressed them differently and made the whole fashion show out of it.
Would you wear the very first outfit you put together now?
Probably, no - I feel like my sense of style shifted a lot during the last couple of years, and although I could appreciate the styling I did, now I would probably make it far more minimal.
What is the best part of creating your look?
The exploration part, I guess - finding new combinations, styling things in different ways, playing with accessories, all of it.
Do you like a theme when it comes to putting together a look?
I certainly do! A theme, a mood, a place I’m going to and people I’m going with there - all of it are the inspirations as well as coordinates to what I’m going to put together, of where I’m heading with my look.
What is the most consistent advice you have to give when trying a new look?
Make sure you feel yourself in it - any version of yourself will do until you feel you, if it does make any sense. In that case, the outfit will always look on point.
Are there any challenges to coming up with THE vision you know is just perfect for yourself but might not be ready to take the leap?
Yeah, I think the surroundings always play a very important role in this whole process of becoming - it can either encourage you to believe in what you thrive for or on the contrary, make you doubt yourself.
How important is branding when it comes to style?
I think it’s more important in a way of designer vision behind the item rather than just a logo, although we can’t really deny a logo as a status indicator, can we? For example, you can easily say when someone is wearing, let’s say, Peter Do, because of how distinctive the image of his design is; and if a person’s constantly choosing such designers as Peter Do, Hedi Slimane in Celine or Olsen sisters in The Row, he/she is probably very much so into chic minimalism, smart casual wear and that’s the core style.
Is there a style that is a NO GO every time?
I don’t believe there’s such a style in general, but I think they're such ones for each and every person - like a forever no; not because it looks bad on them or smth, but probably because they can’t really identify themselves with it enough to make this style their own, which doesn’t mean they can’t appreciate it on others, simultaneously.
What is a trend that is always a YES?!
Denim, cause I don’t see it leaving us in the nearest future, it will always be a yes and a trend in one way or another.
How do you set yourself apart to keep your uniqueness?
I’m not sure I think about it all that much. Everyone is unique in their own way, just embracing it and not trying too hard «to be not like others», rather focusing on being yourself is good enough for me.
Where does your confidence come from?
Style wise, I would say from the realization that the image I’m showing outside matches my inner state; that’s when I feel like the puzzle is complete and feel my best.
What is the most daring decision you have made so far in your career?
Probably starting my fashion blog (I started on Instagram further spreading to TikTok, Telegram and now YouTube, as well), when no one around me really did it or thought about it as a proper career path.
What is the most daring style you've done?
I haven’t considered it as such while dressing that day, but wearing a dress with knitted bralette on top of it to a b-day party got me loads of comments and questions last summer.
Is there anything in your closet you're updating right now that you would like to pass on to others?
That’s just a constant process, really, which my friends and family are probably quite happy about.
How can people follow your fashion journey?
You can find me on Instagram and TikTok for my personal style, it gets a bit more educative on my YouTube and I also do some fashion reviews and analytics on my Telegram channel. It’s @anastasiiacher_ everywhere
Any upcoming projects you want to share before you go!?
I’m currently trying a slightly new vision for my Instagram and some new formats for YouTube, don’t miss on that)
Last but not least, leave us with your best style advice you've received EVER.
Make sure that you like what you see in the mirror before heading out of the house. If you do, you’ll feel your best and look your best accordingly!
Thank you! SHINE ON AND STAY STYLISH!